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For Immediate Release
Secure Project-Based File Sharing Service Becomes SpeedProjects, Inc.
Bend, Oregon. April 1, 2005. Coming up with a name can be one of the most frustrating parts of starting a new business. Not only should a name help market the business, it must avoid infringing on existing trademarks. Worse yet, businesses that already have a name often find their preferred web address is taken. No wonder naming companies can charge $25,000 or more to name a business. What's an entrepreneur to do?

When Chris Tsongas developed a web-based file sharing service for businesses in 2003, he started by looking for names that had an available web address and weren't trademarked. To brainstorm ideas, he went to the web site Nameboy.com. To use the site, you type in a primary and optional secondary word, and it generates ideas for names based on your words. Nameboy also tries to show which of the most popular top-level domains (.com, .net, .org, etc.) are available for each web address, but the results often aren't accurate so be sure to double-check availability where you will register the name.

Tsongas’s new file sharing service differentiates itself with convienient time-saving features like automatic email notification of file uploads and downloads. So, he used Nameboy to generate permutations of words like “fast” and “project,” and came up with the name “speedprojects.” The name wasn’t available in the .com top level domain, but speedprojects.net was available. Since .net was originally designated for network services, that top level domain seemed appropriate for an online file sharing service.

Which top level domains should you consider if you don't want to end up on the Internet's equivalent of the wrong side of the tracks? By far the most popular is .com, with over 20 million addresses according to domainworldwide.com. Unfortunately, there's a good chance the .com address you want is already taken, and .net and .org are also crowded. Also .org is associated with non-profits and isn't the strongest choice for a business. Excluding international domains, the next most popular alternatives according to domainworldwide.com are .info, .biz, and .us. Any of those will function just as well as a .com address.

Since his file sharing service is used throughout the United States, Tsongas wanted to apply for a trademark to protect the name nationally. He checked to make sure the name SpeedProjects wasn't already trademarked by going to the United States Patent and Trademark Office web site. To search the site, go to www.uspto.gov/main/trademarks.htm and click on "SEARCH trademarks." Not finding any matches, Tsongas also searched the Oregon Secretary of State Corporation Division web site to make sure another company hadn’t already incorporated under the same name. When in doubt, consult with an intellectual property attorney. Once satisfied he was in the clear, Tsongas registered speedprojects.net and a few alternate top-level domains like speedprojects.info and speedprojects.biz.

Tsongas then incorporated the business in Oregon as SpeedProjects, Inc. Forms for registering that and other types of businesses are available at www.filinginoregon.com/forms/business_registry.htm. Tsongas also applied for a trademark online using the United States Patent and Trademark Office’s new, less expensive TEAS Plus form. See www.uspto.gov/teas for more information about applying for a trademark, but keep in mind that because trademarks are expensive and many names can't be trademarked, many businesses just rely on common law rights to protect their names.
About Chris Tsongas
Chris Tsongas, President of SpeedProjects, Inc., brings a rich background in media and technology to his organization. Tsongas has 15 years of experience in media production, including creating visual effects for Sony Pictures in Los Angeles, and working on web sites for companies such as Nike. He previously founded Tsongas.net, a web site development and hosting firm that currently serves more than 40 clients. Tsongas earned a B.S. in Computer Science from Willamette University, and an M.F.A. in Computer Animation from the University of Southern California (USC).
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SpeedProjects, Inc. was incorporated in April 2005. For more information, contact Chris Tsongas at (503) 709-6445, via email at , or visit https://www.speedprojects.net.
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